Beat the Microbead1

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Drieharingstraat 25 Utrecht Netherlands 3511

Beat the Microbead: The International smartphone App Two Dutch NGOs - the North Sea Foundation and the Plastic Soup Foundation - launched a smartphone App in 2012 as part of their Beat the Microbead campaign. The App allows consumers in the Netherlands to scan personal care products to check for the presence of plastic microbeads. In the summer of 2013, UNEP and the Environment and UK based NGO Fauna & Flora International partnered with these Foundations to further develop the App for international use. Beat the Microbead is an initiative of: Plastic Soup Foundation Oude Brugsteeg 9 1012 JN Amsterdam E: W: Plastic Soup Foundation feature=player_embedded